The history of online dating
Membership is open to all those who commit themselves to the principles in the ODA Code of Practice and who can demonstrate this commitment to our policies and processes.Membership was opened in December 2013 to all online dating service providers in the product categories covered by ODA (See “Scope of ODA Membership” below).
Leading brands and a number of niche providers have come on board including businesses offering online dating solely on mobile divides though new Apps.
When the first modern newspaper was invented, people bought personal ads to discreetly connect and communicate with one another in hopes of finding love or sex.
But, when the Internet was conceived, it connected us all, thus personal ads went digital and the Internet dating service was born.
Though it wasn’t started as an online dating service, it has largely impacted how we connect and date using the Internet.
Online dating in the UK had moved from being a niche activity to a part of everyday life.The law and regulations applicable to the sector clearly matter and should be respected.But laws and regulations have to deal with the generality of industries and businesses to which they apply and our statutory regulators are often thinly stretched and not able to do much other than react to consumer harms.They accounted for a significant proportion of the UK market but by no means all of it.