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You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.
Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.The ODA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies.The ODA monitors enquiry and complaint levels and the issues complained about.Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.
Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential. Use your research to come up with a clever, attention-grabbing name for your dating services business.
If you don’t have a home office, lease space in the area you plan to target. Hire a web designer and a graphic design to create marketing pieces for your dating services business.