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Women consistently showed overwhelming support and excitement for the video through their social commentary and actions.
Additionally, while paid support for this campaign was minimal compared to its earned traction, all paid distribution partners exceeded applicable engagement benchmarks.
The men in the video originally underestimated her.
But when she unleashed the extent of her driving talents, she blew their expectations (and gender stereotypes) out of the water.
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We recognize our clients’ desire for one-on-one attention and something more than just dates. Our focus is not only to help busy and successful professionals meet, but also to attract, connect, and attain the relationship they desire.Earned coverage ran across CNN, Yahoo, the Today Show, USA, and beyond.Furthermore, sentiment analysis showed that the content was indeed received favorably by women—and men.Have you been dating around for years now looking for “The One”?
Do you feel like you’re wasting time going on too many dates?Using her natural strengths, we focused on subverting the cliché that women are inferior drivers.For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers.Second, we expect to use our brand clout to contribute to a larger conversation about gender stereotypes with hopes of seeing shifts in those attitudes in both advertising and society overall.