How did dating services get started
The following chart shows the distribution of each application’s’ user base by age group.
Tinder ranks 2nd in the 18–29 demographic behind Bumble, a service that permits only women to initiate conversations.
So we next ranked dating apps by engagement metrics.
We began our analysis by looking at dating app market share (in terms of American i OS and Android users) of twenty of the most popular dating apps to see which has the most users: Tinder sits comfortably on the top of the list with a quarter more users than the closest competitor, Plenty Of Fish (POF), and two and a half times the market share of OKCupid and e Harmony, which also rank highly.
This model encourages people to use the app multiple times per day, since they just might have a serendipitous, romantic encounter.