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The cull was conducted by Beautiful of members whose looks they say no longer come up to the 'rigorous standards expected' of the 'exclusive community' and who now need to look for love elsewhere.'They are also offering free mentoring with one of the site's beauty mentors, who have volunteered to give their time to help improve the looks, style and confidence of anyone who wants join or rejoin the site.'Entry to Beautiful is only possible after passing a democratic rating process, where members of the opposite sex vote 'Yes definitely', 'Hmm yes, O.K', 'Hmm no, not really' and 'NO Definitely NOT' based on photographs and a brief profile submitted by new applicants.Non-members and guests will be let in for drinks only if they pass muster with the on-site Beauty Police – a team of door pickers who allegedly have inside "knowledge" of the standards the site’s members expect.But being beautiful is apparently not the only way you can gain access to the bar.The site currently boasts a global total of around 800,000 members.Brit lads are among the least successful applicants to the site, with less than 9 per cent gaining access to the exclusive community with women faring slightly better on 14 per cent.
The ratings range from “Yes, definitely”, to “Hmm, yes OK”, to “Hmm no, not really” to “No definitely not.
Hodge says: “Wealth is a strong factor of perceived attractiveness – especially with women.
"We see this mirrored through the site’s rating system where men who exude wealth and success in their images, but who may not be that attractive, are often voted in.
Our door policy is no different to that of the VIP rooms of leading night spots in style capitals all around the world.
"Beautiful has been called the VIP room of the online dating industry and the club will closely mirror this virtual world”.
The cocktail menu was designed by mixologist Leonardo da Silva, who is also the club’s operations director and part owner.