Dating site chicken and egg problem
Examples of such products are Airbnb, Uber, Craigslist, and almost every dating app.
The good news is that chicken and egg problem is solvable, that’s why the above companies exist.
Or, e-commerce category launches where sellers dont sign up since the marketplace doesnt have enough buyer eyeballs, and buyers come only if there are enough sellers and a large collection that holds their interest.
While this approach has certainly worked, there are also enough instances where it has failed.
The psychology behind this clever approach is well documented, and is a good example of the velvet rope experience in practice.
But then, they had an existing brand with clout that it brings, and deeper pockets than many.While the experiments are still at an early stage, this model has helped us refine our thinking about how we structure our experiments. Often the success of a mobile app startup depends on how many users they have.Let’s run through a few examples to see what this looks like. Wikipedia - arguably the contributors are the ‘product’.