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Coloured lights flash from the ceilings, workers lounge on circular banquettes, dance music plays from hidden speakers.
Despite being in a mid-rise office tower overlooking a turnpike in the dry, landlocked city of Dallas, Texas, the Match offices are evocative of a racier environment, where anything might happen.
"We don't know ourselves very well on a descriptive level."The same is true for the millions of Match users, says Ginsberg, and she tried to incorporate dissonance into the algorithm.
"I might come in and say I'm looking for a nice Catholic guy between 30 and 40 who is non-married," she says.
On a hazy Monday in June, I came to meet Mandy Ginsberg, the president of US, the world's largest online dating site.
People come in and tell us a bit about what they're looking for.
"I brought over a bunch of people who I thought could help solve one of the most difficult problems out there, which is how to model human attraction," she says.
A key recruit was Amarnath Thombre, a soft-spoken engineer from Pune, India.
And once at Match, he, Ginsberg and a team of nine maths whizzes hired by Thombre, set about updating the Match algorithm.
"The one thing I knew was numbers and analytics, so we started building a numbers team here," he told me. The same principles work, no matter what kind of numerical problem you're solving."The way the Match algorithm learns, he says, is similar to the way the human brain learns.Thombre had attended the prestigious Indian Institute of Technology Bombay, then taken an advanced degree in chemical engineering at the University of Arizona.Like his boss, he met the love of his life offline.She was promoted to her current post earlier this year, after former Match president Gregg Blatt was made chief executive officer of IAC.