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No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
Both teams followed the same protocol of dividing participants into two groups.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face. *From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Today many people are familiar with this puzzle and its solution.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.