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Also, many online daters correspond with one another for weeks or months by computer before ever meeting face-to-face, which has been shown to yield unrealistic expectations.
Reis also said that claims by web sites offering a "science-based" approach that uses sophisticated algorithms to match people have not been supported by independent research.
When we finally have coffee with somebody, we get crushed.
And by the way, women tend to do this more than men, and people don’t tend to learn over time.
But there are downsides to looking for love on the web, according to Reis.
Skimming over hundreds of potential mates can promote a "shopping" mentality, in which people are excessively picky and judgmental.
Online dating has become the #2 form of matchmaking in the U.
S., scientists at the University of Rochester now report.
So will you take your chances on love, or enlist the help of an e-cupid?
Studies in behavioral economics show that the dating market in Western society is grossly inefficient, particularly once people leave high school or college, he said.
"The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," he said.
In one study, they found that in a single month in 2011, nearly 25 million unique users around the world were online dating.
"Online dating is definitely a new and much needed twist on relationships," study co-author Harry Reis, professor of psychology at the university, said in a written statement.
Online dating is "an incredibly unsatisfying experience," says Duke behavioral economics professor Dan Ariely, the author of "Predictably Irrational." In fact, his research has found that each date you set up using online services requires an average of six hours of searching for people and emailing with them.